Brand guidelines

Citrix Brand Hub

In 2020, Citrix was ready to launch a new brand and transition away from guidelines in PDF format. Partnering with South Bend Design, we created a beautiful, easily editable site to showcase Citrix’s brand. Custom features include:

  • Automated communication with an existing DAM system
  • Copy and exhibits for a web interface
  • Email signature tool for employees worldwide
  • Searchable glossary of industry terminology

Autodesk playbooks and guidelines

With teams around the world expected to design on-brand materials, Autodesk needed to distribute clear playbooks and guidelines to show the way. These projects required close partnerships with Autodesk’s internal brand designers.

UCSF guidelines

What a brand! It’s been an honor to work on updates to the existing guidelines (both PDF and web versions), as well as create new sub-guidelines for editorial style and video.

Citrix brand guidelines

Before Citrix launched its Brand Hub, we worked with them for several years to develop guidebooks for the many facets of their brand: Writing style, video, partner logos, plus regular updates to their 200-page main guidelines.

10x Genomics color palette guideline

Color is tricky. After the internal design team picked the colors, we brought them to life in the real world. We finalized the formulas and ASE palettes for Pantone, CMYK, and RGB, then wrote and designed the guideline.