Brand guidelines
Citrix Brand Hub
Custom-built. Editable. Beautiful. Partnering with South Bend Design, we created a WordPress site to securely deliver guidelines and assets to 8,000 employees.
Studio Matson was responsible for the site content (copy, exhibits), with the goal of accurately interpreting the brand system created by Athletics.
Autodesk playbooks and guidelines
The in-house brand team created the design systems. We stepped up to execute the guidelines and templates for event planners around the world. Serious production.
UCSF guidelines
Even a beautiful brand requires ongoing upkeep. In addition to updating the main guidelines, we designed new sub-guidelines for editorial style and video.
10x Genomics color palette guideline
Color is tricky. We took the internal team’s palette and translated it to print- and digital-ready formulas, plus made ASE palettes for Pantone, CMYK, and RGB. Then we wrote and designed this beautiful guideline.
Citrix brand guidelines
Before Citrix launched its Brand Hub, we created many individual guidelines: Writing style, video, partner logos, and more. We also handled regular updates to their 200-page main guidelines.
