PATIENT EDUCATION BOOKLETS

Well-written copy and accessible design were imperative for delivering important information about surgical procedures and heart health. For these long-format booklets—20 to 40 pages each—we worked with subject matter experts to get all the details right. Then we made sure the tone was friendly for patients.

Creative direction
Design
Copywriting
Production

UNIVERSAL PROTOCOL POSTERS

Information design comes to the surgery room with these posters, required at all Sutter hospitals. The layout needed to quickly convey three distinct procedural stages, and the text needed to be legible across the room.

Design
Copywriting
Production

HOSPITAL LAUNCH MATERIALS

You can’t open a beautiful new hospital without beautiful printed materials! For CPMC Mission Bernal, we brought 60 existing pieces into alignment with the new brand. We also managed the translation into four languages, then handled the foreign-font layouts in our studio.

Creative direction
Design
Copywriting
Production

CAREGIVER GUIDES

Caregivers use these flip guides on a daily basis to reference detailed guidelines while meeting with patients. Tabs make it easy to use. Color coding and typography levels create a clear hierarchy of information. Appropriate binding, stock, and coating provide durability.

Creative direction
Design
Copywriting
Production

SENIOR NEWSLETTER

We worked with Sutter’s Senior Focus team to design a 3-panel newsletter—mailed to 15,000 recipients each quarter—that could accommodate a full roster of events and activities.

Creative direction
Design
Copywriting
Production

CUSTOM LINE ILLUSTRATIONS

We work with great partners in the design industry—up and down the West Coast in particular. For these wonderful illustrations, we partnered with illustrator Mark Kuerschner from the Bay Area.

Creative direction
Art buying
Illustration

EXECUTIVE ONBOARDING KITS

Sutter’s Human Resources group needed robust materials for onboarding new executives. Visual appeal and ease of use were mandatory. We made two kits with fillable PDFs, providing essential details and checklists for both new employees and their managers.

Creative direction
Design
Copywriting
Production