SF agency Gyro had to get this HP Printing campaign out the door on a tight turn. Our task was to create a comprehensive toolkit for HP’s reseller partners. Gyro handed over the high-level concepts and photography, and the rest was on us.
In 8 weeks, we designed and produced 75 deliverables: Print ads, posters, event signage, emails, product sheets, plus a postcard, brochure, and flyer.
FOREIGN LANGUAGE EMAILS
Laying out foreign languages? No problem. We’re experienced working with translation firms and designing with foreign fonts. The trick is accounting for variable length copy—and having a methodical process for back-checking the translations.
PARTNER BANNER TOOLKIT
These HP Security banners featuring Christian Slater needed to be versioned out and then versioned out more. We produced a toolkit with every common ad size for desktop and mobile, in both animated and static options. And, there were several creative executions. File naming and version control were critical!